Join us for exciting paid research studies.
Companies are constantly looking to innovate. Now you can play a critical role in this process by offering your unique insights and opinions.
We work with organizations that are changing the way the world works and lives. And with your help, they learn what people believe about their products and services - and how they can be improved.
Fun and stimulating, Forage Research studies include traditional focus groups, group brainstorming sessions, shop-alongs as well as in-home or in office interviews.
Frequently Asked Questions
WHAT'S SO SPECIAL ABOUT IN HOME INTERVIEWS?
- In-home interviews tend to be the most insightful for the company, as they get to observe you interact with products and services in your natural environment. More so, the research team is able to record where you use a specific product, how you store the product, and how you interact with the product in your personal space.
- In the home environment, the team can truly understand your individuality, allowing them to create a holistic picture of their target audience. Most importantly, this style of research provides you with more privacy, comfort, and convenience than a traditional public focus group.
WHY DO THEY TAKE PHOTOS OR VIDEO?
- A research team can consist of five to ten people, sometimes more. But since it’s not realistic for participants to host such a large group, photos and video allow the researchers to share the conversation with the entire team.
- Photos may include the contents of your cabinet or refrigerator if it’s a food-related project. They may take photos of devices for a technology project. In most cases you will be asked to sign a Non-Disclosure Agreement (NDA) that will describe how the images will be used.
WHY DO I NEED TO SIGN AN NDA?
- Companies typically have research participants sign a Non-Disclosure Agreement (NDA), especially when they are sharing early stage concepts or prototypes for feedback. The is an agreement that neither party will share anything they learned from each other in public or with any outside party.
WHY DON'T I KNOW WHO IS CONDUCTING THE RESEARCH?
- Clients conduct research to either improve a product a service, or to explore an entirely new market for their company. When looking into a new market, it’s critical that the company remain anonymous and avoids being detected by competitors.
- In many cases, clients will reveal their identity at the end of interview. This way, the conversation won’t be biased – you can answer questions and provide honest opinions free of any pre-conceived notions about a specific company or product.